A Wall Street Journal Article has reported that plans for a proprietary payment network that involved mobile carriers; AT&T, Verizon Wireless and T -mobile USA have been scaled back. The initial plan called for the three carriers to team up with Discover and Barclaycard to build out a mobile payment network that would allow cell phone customers to use Near Field Communication technology to purchase items directly with their cell phones. In November, these three companies announced their plans to build out the network over the next 18 months. They system, known as Isis, may have been just a little too out of range for the mobile carriers. The Isis business model would have put the mobile carriers in direct competition with financial giants, Visa and MasterCard.
Now however, these companies say they are going to instead market a "mobile wallet" that can store and exchange information from credit cards that their customers already use. The carriers are now in talks with Visa and MasterCard to have them participate.
What this all means is that we may be closer to buying that Snapple at the drugstore with our cellphones than we think. Instead of having to wait for the cell phone carriers to set up their payment network, they simply use the credit card vendors network that is already in place.
Like the saying goes: If you can't beat em, join em...
Now however, these companies say they are going to instead market a "mobile wallet" that can store and exchange information from credit cards that their customers already use. The carriers are now in talks with Visa and MasterCard to have them participate.
What this all means is that we may be closer to buying that Snapple at the drugstore with our cellphones than we think. Instead of having to wait for the cell phone carriers to set up their payment network, they simply use the credit card vendors network that is already in place.
Like the saying goes: If you can't beat em, join em...